How qualitative customer research can help you

Make better bets

Qualitative customer research can help you identify your customer’s unmet needs, discover the most promising value propositions, business opportunities and experiments to run, much more cost-effectively than trial and error.

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Getting to the why of your challenges

You may have ran many experiments or gone deep into analytics, but this can only tell you what isn’t working.

Qualitative customer research can help you to identify why your service isn’t performing as well as you hoped and identify the best ways to fix it.

The Coaching Offer

Who it’s for

Climate / social impact startup founders or potential founders looking to:

• Test a new business idea
• Find product-market fit
• Grow your customer-base sustainably

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Key benefits

I will give you the tools to help you:

• Better define your problem and ideal customer profile
• Identify the most promising solutions
• Increase your sign up and activation rates
• Increase your customer/user retention
• Reduce your customer acquisition costs (CAC)

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Questions you might come with

• What’s the leanest, most effective way to test a new business offering?
• How can I understand and reach new audiences?
• How do I find out why my product isn’t performing?
• How can I get started with effective customer research?
• How do I run an effective customer interview?

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What’s included

• A reflection survey to clarify your needs before we meet
• One 60-minute focused session where you’ll get coaching and practical advice on your challenges and what you can do to reach your goals
• A follow-up email with notes and a recording of the session, relevant tools and resources, and recommended actions and next steps

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