A service that helps you make healthier, more sustainable decisions while you shop.
I led the UX and visual design for the mobile and web browser extension, website and AI-assistant. I supported the team in continuous discovery research and guided the design process from initial problem discovery to implementation of the MVP.
There are many conscious consumers that want products that match their values - toxin-free, cruelty-free, zero waste etc - but its too time-consuming to do the research to find products that check all the boxes and perform on quality and effectiveness.
There are many conscious consumers that want products that match their values - toxin-free, cruelty-free, zero waste etc - but its too time-consuming to do the research to find products that check all the boxes and perform on quality and effectiveness.