Mobile device and desktop web browser window on a purple background showing the "CountOn" browser extension. On the desktop, it shows expert ratings matched to your values for some sunscreen on amazon. On the mobile, it shows some product suggestions for the search "toddler mattress"

I led the UX and visual design for the mobile and web browser extension, website and AI-assistant. I supported the team in continuous discovery research and guided the design process from initial problem discovery to implementation of the MVP.

The problem

There are many conscious consumers that want products that match their values - toxin-free, cruelty-free, zero waste etc - but its too time-consuming to do the research to find products that check all the boxes and perform on quality and effectiveness.

The solution

There are many conscious consumers that want products that match their values - toxin-free, cruelty-free, zero waste etc - but its too time-consuming to do the research to find products that check all the boxes and perform on quality and effectiveness.

Outcomes

  • Over 1000 total signups
  • Iterated 45% sign up rate (landing page to signing up)